Benefits Of Brand Name Registration

Registering a trademark provides various benefits to the applicant. Let's talk about some of these.

What are the Benefits of Brand Name Registration?
Registering a trademark heightens the protection it receives, deters from others from using your trademark and increases the remedies the person will get if someone infringes upon his trademark. Trademark registration provides following benefits to the person:

1. Registering a trademark provides greater protection:
• Trademark registration in India protects a company’s name or logo, which is often a company’s most valuable asset;
• By registering a trademark it grants the owner of the trademark an exclusive nationwide ownership of the mark;
• By registering your trademark third party cannot claim your trademark is infringing upon their trademark;
• Registering a trademark is an official notice to the general public that a particular trademark is taken, later on if any company adopts a similar trademark cannot claim ignorance of the mark;
• By registering the trademark the owner of the trademark obtains a right to make the mark “incontestable”, which is a conclusive evidence regarding the validity of that mark and of the applicants exclusive right upon the same mark; and
2. Registering a trademark deters others from using your trademark:
• By trademark registration the owner of the trademark obtains anexclusive right to put a “after the mark, altering others to your registration and preventing your mark from being infringed by third party;
• After the trademark is being registered the registered trademark will appear on the trademark search report ordered, it will discourage others from copying the registered mark or mark too similar with the registered trademark; and
3. Registering a trademark provides the trademark owner with great remedies:
• Registering of trademark grants the owner of the trademark right to recover triple damages and fees from an infringer of their trademark lawyer appointed for the proceeding;
• After registering the trademark the owner of the trademark receives the presumption of being the valid owner of that mark;
• Registering the trademark increases the possibility of filing of the successful filing of a dispute resolution policy for an infringing internet domain name; and